It is important to research into your target audience so you are aware how the message or meaning of your film, should there be one, will come across to others. Thinking of the ideology of our audience allowed us to then consider the meaning behind various shots, costume, props and dialogue.
Our Target Audience is male and female from young teens to early twenties. Having such a varied target audience could cause difficulty regarding our attempt to communicate our vision as directors however we didn't want to limit our audience in anyway because the message we wanted to convey was that the situation the young girl was in is one that anyone is or could have been in. The varied audience allows more people to identify with the subject matter and characters. The genre of our short film is Drama. Drama is a universal genre and is one that draws in quite a wide and varied audience.
Given the nature of our film we had an idea of the type of people that would be interested:
Kids as young as 12/13 as they can relate to the young girl in the film.
Teens as old as 19 as they can also relate to it but watch the film with a different perspective. They can perhaps identify with the young girl as they may have once been in a similar situation but can look back with a mature approach and understand the sentiment of the film.
Adults can also watch the film and understand the sentiment. They also can relate to the parent characters and perhaps reflect after watching our film.
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