Friday 26 November 2010

REVIEW: Researching different magzine audience's

Different magazines have different target audience's and as a group we had to research various magazines that would suit our style of film and our target audience.



According to http://www.fhm-international.com/mediakits/471EA25F13.pdf, "FHM is a multi-platform 18-39 channel". In a magazine the picture is the main focus. Though this paticular article is taken from http://fhm.com/, the video of the trailer to "Inglorious Basterds" dominates the page. Again showing that the text is not too important.



According to reports the readers of Empire are 76% male. But unlike FHM, Empire is an established movie magazine but with the percentage being mostly male orientated, it appears the films it reviews are generally of the genre that appeals to most men.

Knowing that neither of these are what we are looking for we did our own independent research into what magazine would be best suited to our film. As a group we decided that we wanted our review to feature in a film magazine as apposed to a generalist magazine. After doing our research we discovered the magazine Little White Lies. http://www.littlewhitelies.co.uk/


This is a cover of Little White Lies. It's more artistic and sophisticated which indicates that the target audience will appreciate films that have a sophisticated plot, similar to ours.

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